01

The Experience

The Journeys We Have Shared

Every journey becomes unforgettable because of the people we meet along the way.

Panama Hatters was never built alone.

Along our path we have met visionary hoteliers. Hotels that have entered history. Extraordinary destinations. Great houses. Shipowners. Designers. Collectors.

People who recognised our values long before Panama Hatters became known to the world.

Together we have written chapters that continue still today.

A summer on Lake Como. A sunset in Sorrento. The silence of Mykonos. The craftsmanship of Ferretti. The innovation of Lamborghini. The refinement of Bentley. The unmistakable style of Campari.

Every collaboration became a new journey. Every journey became a new story. And every story became part of Panama Hatters.

Today, these places and these people are not simply our clients.

They are travelling companions.

02

The Silent Traveler

There is a kind of traveler you notice only after she has passed.

Not because she asked to be seen.

But because presence is impossible to imitate.

She chooses places with history.

Objects with a soul.

People with character.

She travels without noise.

Yet she is always remembered.

Panama Hatters was created for her.

03

Moments

Windows and corners where the Panama becomes part of the place.

Window Villa d'Este (Como)

PanamaHatters window at Villa d'Este, Lake Como

A quiet window on the lake — hats in dialogue with the house.

Window Excelsior Vittoria (Sorrento)

PanamaHatters display at Excelsior Vittoria, Sorrento

Display in the light of the Gulf — measured presence, no noise.

Window Mandarin Oriental (Como)

PanamaHatters window at Mandarin Oriental, Lake Como

A contemporary house, the same craft language.

Cavo Tagoo (Mykonos)

PanamaHatters at Cavo Tagoo, Mykonos

Inside the island atmosphere — measured presence, light and sea.

04

Lived Atmospheres

Moments that remain beyond the event.

PanamaHatters at Roland Garros Final, Paris 2013

Roland Garros Final — Paris 2013

Roland Garros Final — Paris 2013

A final afternoon in Paris — tennis, light, and a Panama that belongs to the day.

Cartier Polo Event

On the field and after the match — composure from first chukker to last light.

PanamaHatters at a Cartier polo event

Cartier Polo Event

05

Special Stories

Lamborghini Esperienza Giro — 60th Anniversary USA

Lamborghini celebrated its 60th anniversary in the United States with Esperienza Giro USA (19–23 July 2023): a 626-mile tour across Colorado, from Aspen to Telluride, with 40 supercars — and a dedicated PanamaHatters line.

Lamborghini Women Line

PanamaHatters Lamborghini women line — 60th anniversary

Esperienza Giro USA

PanamaHatters for Lamborghini Esperienza Giro 60th Anniversary USA

06

The ID

Editorial pages that recognised the house — not a press kit, a mark of identity.

Vogue — 20th Anniversary

Vogue 20th Anniversary featuring PanamaHatters

Vogue Germany

Vogue Germany editorial

Vogue Miami

Vogue Miami editorial

Vogue Italia

Vogue Italia editorial

Elle Italia

Elle Italia editorial

07

In Vision | On Stage

Campaigns, runway and TV appearances that tell part of the PanamaHatters world.

01

The Show

Intimissimi | PanamaHatters

Runway presence — craft on the stage.

02

Television

Sea and Snow

The TV presentation — a world in motion.

08

Panama Stories

Stories of movement, presence and belonging.

By the water

A hat in motion

New Chapters Ahead

New windows, new destinations, new chapters — always with the same measure.

Begin the Dialogue
The Experience | PanamaHatters