Masseria Coccaro, Puglia

Toquilla straw, Ecuadorian handwork, Italian finishing.

Buying guide

The Code

Choose by proportion, place, and season.

A Panama is more than a summer accessory: it should fit the face, travel well, and stay beautiful over time.

Origin
Toquilla straw handwoven in Ecuador and selected for quality, weight, and regularity.
Proportion
Brim, crown, ribbon, and colour should work with the face, wardrobe, and destination.
Care
A hat keeps its shape when it is chosen, stored, and reshaped with care.
A couple in Panama hats walking the Amalfi coast at golden hour

The House

Original Panama hats, with Ecuadorian handwork and Italian finishing.

Since 2010, the house has worked on origin, proportion, sizing, and care: the criteria that turn a summer hat into a travel object.

The online selection shows purchasable models, available variants, and clear paths to choose quickly.

When the choice needs sizing, gifting, or special availability, client care guides the customer before and after purchase.

Each creation is made for sun, resorts, city days, lakes, and departures: real places where the hat must work, not only appear.

THE COLLECTION

Best Sellers

A selection ready to buy: available sizes, current B2C pricing, and verified stock.

DISCOVER THE COLLECTION

Travel Chapters

Choose by destination.

Riviera, lakes, resorts, city days, and full sun call for different shapes. These chapters help you find the right Panama faster.

Proof and references

A verifiable choice.

PanamaHatters works with private clients, boutiques, hotels, press, and events when origin, product, and service can be verified.

01

Press

Editorial and press material used only when verified.

02

Hotels

Hospitality requests treated as private contexts, not borrowed names.

03

Boutiques

Boutique and partner selections aligned with the house position.

04

Events

Gifting, appointments, and special requests handled through direct support with documented proof.

Instagram

The PanamaHatters world, from the social archive.

Places, clients, details and real moments enter the feed as a light maison archive.

Open Instagram
PanamaHatters code at Villa d EsteRiviera travel chapterResort PanamaHattersClassic boat portraitLake terrace aperitifPolo club PanamaHatters

Private Desk

Private Desk

A direct line for size, fit, availability, orders, gifting, and Goldish appointments.

Sizing
Availability
Orders
Private appointments