Panama Guide
Size guide
Precise guidance to choose the correct size and keep an elegant fit over time.
Pass the soft tape across the forehead and around the back of the head, about one centimetre above the ear, without applying pressure.

01
How to measure in three steps
- 01
Soft tape
Use a soft measuring tape. Place it mid-forehead, about one centimetre above the ears.
- 02
No pressure
Wrap around the head to the back of the skull, keeping the tape level with the floor and relaxed.
- 03
Read and match
Note the centimetre reading and match it to the EU column. It is the most reliable base for your size.
02
International conversion
If you are between sizes
Contact client care: the right choice also depends on face shape, intended use (travel, ceremony, everyday), and fit preference. A slight ease is better than pressure on the forehead.
| Size | EU (cm) | USA | UK |
|---|---|---|---|
| S | 55 | 56 | 6 7/8 | 7 | 6 3/4 | 6 7/8 |
| M | 57 | 58 | 7 1/8 | 7 1/4 | 7 | 7 1/8 |
| L | 59 | 60 | 7 3/8 | 7 1/2 | 7 1/4 | 7 3/8 |
| XL | 61 | 62 | 7 5/8 | 7 3/4 | 7 1/2 | 7 5/8 |
03
The right size stays comfortable.
A Panama should sit without pressure and without moving loosely. The correct size protects shape, brim, and comfort while travelling.
Essential care
Wear and store
Handle it by the brim, never the crown. Store it flat or in its case, away from moisture and heat sources.
Clean Toquilla
Dust dry with a soft cloth. If needed, use a little lukewarm water and air-dry away from direct sun.
Travel
In the cabin, use the travel case or a dedicated space. Never crush it at the bottom of a bag: straw has memory.
NEXT STEP
From measurement to the right Panama.
Once the circumference is clear, choose the shape and weave that travel with you — or speak with us if you sit between two sizes.