Marbella Soft Classic Pattern Club

COLLECTION: Polo & Golf Coast NAME: Marbella Soft Classic Pattern Club TAGLINE: You don't wear Marbella Soft Classic Pattern Club. You enter Marbella / Sotogrande. DESTINATION: Marbella / Sotogrande DESTINATION LIFESTYLE CODE: golf, polo, marina, private estate lifestyle. LIFESTYLE: Mediterranean sport wealth with sun and precision. TARGET CLIENT: golf club member, polo guest, marina villa owner. EMOTIONAL IDENTITY: Recognized by the Marbella / Sotogrande circle, never explained to outsiders. HOTEL / EVENT ASSOCIATION: golf resort, polo club, marina hotel. INSTAGRAM CAMPAIGN: #SotograndePoloCode #MarbellaClubMorning PHOTO MOOD: green fairway, cream villa, terracotta, polished leather. OUTFIT STYLE: polo shirt, linen trousers, leather belt, loafers. CINEMATIC SCENE: hat on a clubhouse table after eighteen holes. BEST SHOOTING TIME: late morning / golden hour. LUXURY EXPERIENCE: golf round, polo match, marina dinner. TRANSPORT ASSOCIATION: golf cart / Range Rover / yacht marina. EMOTIONAL SOUNDTRACK: clubhouse jazz, horses, soft sea breeze. SOCIAL DRESS CODE: club sport luxury. SEASON: Spring/Summer. BEST MARKET: Spain, UK, Germany, UAE. IDEAL HOTEL / RESORT TYPE: golf resort, polo club, marina hotel. IDEAL BUYER: club shop buyer, resort boutique, event gifting. PERCEIVED PRICE LEVEL: High luxury LUXURY KEYWORDS: Marbella, Sotogrande, golf, polo, marina, private estate, soft Panama, white, grey, pattern, Soft Classic, Pattern Club VISUAL BASIS: soft Panama; colors: white, grey, pattern; source image reviewed in visual-sheet-11 item 208