Capri Soft Classic Black Tie

COLLECTION: Mediterranean Icons NAME: Capri Soft Classic Black Tie TAGLINE: You don't wear Capri Soft Classic Black Tie. You enter Capri. DESTINATION: Capri DESTINATION LIFESTYLE CODE: terrace over the sea, linen, sandals, legendary hotel lunch. LIFESTYLE: sunlit Italian elegance without effort. TARGET CLIENT: international resort traveler, Capri regular, boutique hotel guest. EMOTIONAL IDENTITY: Recognized by the Capri circle, never explained to outsiders. HOTEL / EVENT ASSOCIATION: sea-view suite, iconic hotel terrace, sunset aperitivo. INSTAGRAM CAMPAIGN: #CapriTerraceCode #WorldExperienceCode PHOTO MOOD: limestone white, blue water, linen, ceramic table, sun flare. OUTFIT STYLE: white linen shirt, ivory trousers, handmade sandals. CINEMATIC SCENE: late lunch above the Faraglioni, hat left on a linen chair. BEST SHOOTING TIME: late afternoon sun. LUXURY EXPERIENCE: private boat day ending in terrace aperitivo. TRANSPORT ASSOCIATION: Riva boat / vintage Fiat cabrio. EMOTIONAL SOUNDTRACK: Italian lounge, distant sea, terrace conversation. SOCIAL DRESS CODE: linen resort elegant. SEASON: Summer. BEST MARKET: Italy, USA, UK, France, Switzerland. IDEAL HOTEL / RESORT TYPE: 5-star island hotel, beach club, luxury boutique. IDEAL BUYER: resort buyer, concept store, hotel gift shop. PERCEIVED PRICE LEVEL: High luxury LUXURY KEYWORDS: Capri, linen, terrace, Faraglioni, Mediterranean status, soft Panama, white, black, Soft Classic, Black Tie VISUAL BASIS: soft Panama; colors: white, black; source image reviewed in visual-sheet-11 item 210