Saint-Tropez Soft Classic Pattern Club

COLLECTION: Beach Club Society NAME: Saint-Tropez Soft Classic Pattern Club TAGLINE: You don't wear Saint-Tropez Soft Classic Pattern Club. You enter Saint-Tropez / Ramatuelle. DESTINATION: Saint-Tropez / Ramatuelle DESTINATION LIFESTYLE CODE: private beach club, linen freedom, yacht lunch, sunset table. LIFESTYLE: French summer confidence, sensual but never loud. TARGET CLIENT: beach club client, villa guest, yacht party guest. EMOTIONAL IDENTITY: Recognized by the Saint-Tropez / Ramatuelle circle, never explained to outsiders. HOTEL / EVENT ASSOCIATION: private beach club, resort cabana, villa lunch. INSTAGRAM CAMPAIGN: #SaintTropezBeachCode #RamatuelleSunset PHOTO MOOD: sand, rosé, linen, teak, late sun. OUTFIT STYLE: open linen shirt, espadrilles, silk swimsuit cover-up. CINEMATIC SCENE: barefoot walk from cabana to yacht tender. BEST SHOOTING TIME: late afternoon. LUXURY EXPERIENCE: beach club lunch becoming sunset aperitif. TRANSPORT ASSOCIATION: yacht tender / vintage Mini Moke. EMOTIONAL SOUNDTRACK: French Riviera lounge, low beach club pulse. SOCIAL DRESS CODE: barefoot chic. SEASON: High summer. BEST MARKET: France, Italy, UK, USA, UAE. IDEAL HOTEL / RESORT TYPE: beach club, villa resort, yacht club. IDEAL BUYER: beach club boutique, resort shop, villa concierge. PERCEIVED PRICE LEVEL: High luxury LUXURY KEYWORDS: Saint-Tropez, Ramatuelle, beach club, barefoot chic, yacht, soft Panama, white, red, pattern, Soft Classic, Pattern Club VISUAL BASIS: soft Panama; colors: white, red, pattern; source image reviewed in visual-sheet-11 item 207