Palm Springs Soft Classic Bucket

COLLECTION: Desert Modernism NAME: Palm Springs Soft Classic Bucket TAGLINE: You don't wear Palm Springs Soft Classic Bucket. You enter Palm Springs. DESTINATION: Palm Springs DESTINATION LIFESTYLE CODE: mid-century pool, desert light, vintage car, resort glamour. LIFESTYLE: clean-lined desert leisure with editorial color. TARGET CLIENT: design traveller, resort guest, creative collector. EMOTIONAL IDENTITY: Recognized by the Palm Springs circle, never explained to outsiders. HOTEL / EVENT ASSOCIATION: mid-century hotel pool, private villa, design event. INSTAGRAM CAMPAIGN: #PalmSpringsModernCode #DesertPoolside PHOTO MOOD: pool blue, stucco white, desert pink, vintage chrome. OUTFIT STYLE: resort knit, linen trousers, suede loafers. CINEMATIC SCENE: hat beside a pool chair under a striped umbrella. BEST SHOOTING TIME: late afternoon desert light. LUXURY EXPERIENCE: private pool afternoon before design-week dinner. TRANSPORT ASSOCIATION: vintage Mercedes convertible. EMOTIONAL SOUNDTRACK: cool lounge, pool ripple, desert air. SOCIAL DRESS CODE: resort modern. SEASON: Spring / desert winter. BEST MARKET: USA, Mexico, UAE. IDEAL HOTEL / RESORT TYPE: design hotel, desert resort, private villa. IDEAL BUYER: hotel buyer, design boutique, resort shop. PERCEIVED PRICE LEVEL: High luxury LUXURY KEYWORDS: Palm Springs, desert modernism, poolside, mid-century, resort glamour, bucket hat, green, Soft Classic, Bucket VISUAL BASIS: bucket hat; colors: green; source image reviewed in visual-sheet-11 item 215